NETWORKED

Dato’ Seri Vida

Networked is one of the entrepreneurial traits that needed by the entrepreneurs. Building a network helps entrepreneurs get their product to market and get the right people in place (Heiman, Connecting Your Way to New Business, 2015). In business perspective, network can be defined as all relationships formed or exist and are maintained by an entrepreneur with humans around them for mutual benefit (Mahmood, 2010). There are three types of network, which are personal network, public network and business network. The entrepreneur’s personal network is informal network which only involved the direct relationship likes friends and family. Meanwhile, public network refer to public resources, for example internet and radio, where the entrepreneurs can use this resources to improve their knowledge and get more information. The business network also calls as formal network where the entrepreneurs build the relationship with outside parties’ likes government, bank, professional bodies and many others.

One of the entrepreneurs who use the features of this network is the founder of Vida Beauty, Dato Seri Dr. Hasmiza Othman and also known as Dato  Seri Dr.Vida. This entrepreneur was born in Kelantan and has made her name as one of the successful entrepreneurs in Malaysia. She is a graduate of Bachelor of Business majoring in Education at Universiti Sains Malaysia, Penang. Vida Beauty is a manufacturer of health and beauty products.

Dato Seri Vida also use a public network that is using newspapers, television and the Internet as her primary medium to create a public network. She promotes her product through this medium and now her product are well known among Malaysian and international level.