Tan Sri Dato’ Sri Dr. Tony
Fernandes
Observant is one of the importance trait that
needed to be a successful entrepreneur. According to Oxford Dictionary, the
word “observant” can be define as the ability to predict or the action of
predicting what will happen or be needed in future. In business perspective, an
observant is the one of the key to success because the entrepreneurs should
aware of the world around them, environment of business, their competitors and
the risk will take before make any decision. Therefore, entrepreneurs can quickly identify
the problems and find out the opportunities in business.
In
Malaysia, the successful leader, Tan
Sri Dato’ Sri Dr. Tony Fernandes as the founder of Air Asia is
well-explained example for observant trait entrepreneur. Tan Sri Anthony
Francis or Tony Fernandes was born on 30 April 1964 and he is the one who
introduced the first budget no-frills airline, AirAsia, to Malaysians with the
tagline "Now everyone can fly". He was educated at The Alice Smith
School in Kuala Lumpur. Starting at age 12, from 1977 to 1983, he studied at
Epsom College boarding school in England in Bachelor of Arts and Science and
then matriculated to the London School of Economics. Thus, he was graduated
with a degree in accounting.
This
successful leader’s story began when he is the one who managed to turn a heavily
indebted Air Asia to a profitable airline. Tony Fernandes paid RM 40 million to
acquire the Air Asia’s debt only one year after he purchased the airline from
the goverment (Teoh, 2014) . Besides that, Tony
Fernandes also observed the people who are unable to travel by air because of
the price of flight ticket are so expensive. According to Interview with Tony Fernandes by
CNN in 2007, Tony said that the cost
of a flight ticket is almost someone’s one-month salary. Therefore he was
launching the no-frills airline is to provide the low fare flight service to
the Malaysian with the tagline "Now everyone can fly”.
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