Tan Sri Robert Kuok
Proactive
is a person who gets things done before you make things happen, instead of
waiting for them to happen to you. Proactive is
creating or controlling a situation rather than just responding to it after it
has happened (Oxford University Press, 2016). From the business view,
proactive strategic approach is involves anticipating markets and competition
changes in advance of their actual occurrence and making appropriate
organizational shifts in response. Business operators need to take a proactive
strategy to deal with the rapidly changing marketplace for their company's
products. (Web Finance, 2016).
Proactive
not only includes creativity, innovation and risk-taking, but also to plan, in
order to manage the project's ability to achieve the objectives. The entrepreneur
can supports individual’s specific skills and knowledge needed by contributing
to social or commercial activity by being proactive. Proactive must come
together with an awareness and high ethical value.
The
best example of entrepreneurs that have proactive characteristic is Tan Sri Robert Kuok. Robert Kuok Hock Nien, a
Malaysian businessman of Chinese origin, he is the richest man in Malaysia and
also known as Asian Sugar King, Tan Sri Robert Kuok Hock Nien courage to seize
opportunity at home and abroad, and used his excellent connections with
government and industry to rapidly scale up his empire. Tan Sri Robert Kuok has the ability
to identify opportunities on good timing. Everyone can find difficult
opportunity if we use a thoughtful and deliberate approach, but he was able to
find and seize an opportunity when they appear.
The proactive action that takes by Tan Sri
Robert Kuok is where he was the first people that engaged in the sugar business
in Malaysia. One of the reasons he wants to start sugar industry because no one
has been engaged in this business before. Tan Sri Robert Kuok can see that
sugar was very important in the food sector. He takes this opportunity because
he believed that sugar business was a simple business and cheapest raw sugar
that can give benefit to him as an entrepreneur. Tan Sri Robert Kuok effort
expands his internationally in the sugar business started in the late 1960s, he
expanded his business in Indonesia, he buys cheap sugar from India before the
prices soared.
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